Prepared exclusively for Bissell
The Aisle IsThe LastMile.
Bissell built the #1 floor care brand in North America on 150 years of cleaning innovation and a genuine commitment to pets. That story is fully realized online. At the shelf, it is still waiting to be told.
Imagine is the integrated partner that carries Bissell from strategy and creative through production, kitting, and in-store execution — across every retail door, every season, every product line.
The Shelf Is the Last Mile
Bissell is celebrating its 150th anniversary in 2026 with the broadest product portfolio in its history — from CrossWave multi-surface cleaners to Pet Proven certified solutions. The product wins at home. The shelf is where the brand story needs to catch up.
Own the Endcap
Win the Pet Shopper
Bissell products are available at virtually every major U.S. retailer — from Walmart and Target to Home Depot, Lowe's, and Costco.
Distribution Is Solved.
Presentation Is Not.
Bissell products are in virtually every major retailer. The challenge isn't availability — it's telling a compelling brand story at the shelf that converts browsers into buyers, especially against Dyson's premium theater and Shark's aggressive value play.
Three Competitors, One Aisle
Dyson wins premium placement with dramatic display systems. Shark/Ninja owns value-forward positioning. Bissell’s visual retail presence isn’t keeping pace with its product quality.
The Pet Opportunity Goes Untold
Bissell’s fastest-growing segment — pet owners — doesn’t have a dedicated in-store narrative that earns the placement it deserves.
The Brand Drifts Across Retailers
Walmart, Target, Home Depot, Lowe’s, and Costco each execute Bissell differently. There’s no consistent brand standard at the shelf level.
Seasonal Resets Miss the Window
Black Friday, spring cleaning, back-to-school, holiday — campaigns look great digitally and arrive late or inconsistently at store level.
Endcaps Are Underpowered
High-visibility endcap and cross-merchandising zones sit generic while Dyson owns the high-intent shopper.
The Campaign Stops at the Door
Bissell’s digital and TV marketing is strong. The in-store execution rarely matches that energy at the moment of purchase.
Three Core Hurdles
Multi-Retailer Brand Consistency
Walmart executes differently than Target, which executes differently than Home Depot. One brand, many versions.
Concept-to-Shelf Velocity
Seasonal and product-launch materials are designed, then slow-walked through disconnected vendors to the store.
Pet Category Ownership
Bissell’s strongest growth segment deserves its own in-store identity, not just a shelf tag.
From Vendor Management
To Growth Enablement.
Most brands run six vendors to get one display into one store. A creative agency, a structural engineer, a printer, a kitter, a logistics company, and an installer. Imagine is all six.
One Integrated Ecosystem
Brand Studio creative, display production, and Dotti-managed retail compliance in one workflow. No handoffs. No version drift.
Scale Built for Retail Velocity
1,300+ associates. 2M+ sq ft of production. Four facilities across Twin Cities, Chicago, Charlotte, and Los Angeles.
A Partner, Not a Vendor
15-year average client tenure. Imagine doesn’t chase transactions. We build operating relationships.
Integrated Operating Model
Built to Move at Retail Speed
0M+
Sq Ft of Production
Offset, digital, grand-format, structural
0
Production Facilities
Twin Cities · Chicago · Charlotte · LA
0+
Associates
Design through field installation
0+
Kits Shipped Daily
Location-specific, field-ready
Every Capability,
Aimed at the Aisle.
Agency & Creative
Brand studio: creative, strategy, structural design, packaging, previsualization, and rapid prototyping.
Retail Consulting
Planogram strategy, endcap design, multi-retailer adaptation, and competitive shelf audits.
In-Store Display
Permanent and temporary: corrugated floor displays, endcap systems, aisle fins, shelf strips, header cards.
Large-Scale Manufacturing
2M+ sq ft of production across every substrate — offset, digital, grand-format, structural, and specialty.
Kitting & Fulfillment
Store-specific kit builds, location-level customization, 17,000+ kits shipped daily with field-ready guides.
Technology Platform
Dotti™ ecosystem: campaign management, art approval, order review, field survey, and insight reporting.
Field Activation
Installation, store surveys, compliance audits, and real-time verification across every retail door.
Value Engineering
Material optimization, consolidated vendor model, and cost-per-door discipline. Panera: $1.5M saved.
The Bissell Portfolio
Deserves a Retail System.
Each Bissell product line solves a different cleaning problem for a different shopper. That complexity needs to be organized at the shelf — not left for the customer to sort out.
CrossWave
Multi-surface floor cleaner — demo-worthy, needs in-store explanation panels and demo station strategy. Shoppers need to see it work to believe it.
Pet Hair Eraser
Fastest-growing line. Pet-owner audience needs dedicated cross-aisle storytelling, partnership with pet food aisle, POP that speaks to the emotional pet-owner connection.
ProHeat 2X
Deep-clean carpet hero. Seasonal driver for Black Friday and spring-cleaning campaigns. Needs seasonal kit support and endcap rotation.
SpinWave Robot
Tech-forward, competes with iRobot. Needs lifestyle imagery, tech-credibility displays, and comparison panels that position Bissell in the smart-home conversation.
Dotti™
Dotti is Imagine's proprietary retail execution technology platform. It connects every phase of the campaign lifecycle — from creative approval to field verification — in one system your team can see and control.
Campaign
Plan, version and deploy multi-retailer campaigns from one dashboard.
Shop
Self-service storefront for field teams to order approved materials.
Select
Configure store-specific kits by format, region and fixture type.
Production management with real-time status and GRACoL 7 color certification.
Survey
Field verification with geo-tagged photo capture and compliance scoring.
Approval
Streamlined brand and legal approval workflows for every asset.
Insight
Analytics dashboard connecting production data to in-store outcomes.
Art Vault
Centralized digital asset management with version control.
Screen
Digital signage content management for in-store screens.
Order Review
Automated order QC to catch errors before production.
What Partnership Looks
Like at Scale.
Panera Bread
Value engineering and vendor consolidation delivered $1.5 million in annual production savings while maintaining brand quality.
Checkers & Rally’s
End-to-end brand refresh including signage, displays, and in-store graphics. OBIE Silver award winner.
Fleet Farm
Scaled from single projects to full agency-of-record relationship for a major regional big-box retailer.
7-Eleven
Multi-thousands of unique location kits shipped and installed. 7-Eleven called Imagine “an extension of our team.”
The Questions
You Should Ask Us.
We already work with a display vendor.
The cost isn’t the vendors — it’s the seams between them. We’re not asking you to fire anyone. Run one pilot program end-to-end with Imagine and compare the outcome.
Retail resets are managed by our retail partners.
We change what arrives at the store before the reset. Pre-built, store-specific kits with installation guides mean your planogram intent actually executes.
Our team is already stretched.
One brief, one approval cycle. Creative, production, kitting, logistics, and field install all under one roof. We reduce your coordination load, not add to it.
How do you handle versioning across Walmart, Target, and Home Depot?
That’s exactly what Dotti Campaign is built for — automated retailer-specific versioning from one master file, no manual rebuilds.
Pilot. Measure.
Scale.
We don't ask for a national commitment on day one. We ask for a chance to prove it — in 90 days, with measurable results.
Pilot
GoodStart
- Single product line across 3 retailers
- New Pet Hair Eraser endcap system
- Seasonal kit design and deployment
- Presence quality and sell-through measurement
Core Partnership
BetterScale
- Governed brand system across all major doors
- Seasonal wave calendar with quarterly resets
- Multi-product line execution
- Dotti campaign management integration
Full Activation
BestOwn
- Every Bissell product line and retail channel
- Single campaign management system (Dotti)
- Field services and installation nationwide
- Continuous insight reporting and optimization
Start with a 90-minute discovery session. We'll map the retail opportunity and scope a pilot built around your highest-priority product line and retail partner.